Studiomateriality designed “the apple tree” pediatrician’s office in Koukaki, Athens creating a playful setting of color for children with a Memphis touch, where color is a strong element of surprise, suggesting the different spaces.

-text by Gaia Deligianni

An apple a day keeps the doctor away!

Once again studiomateriality blurs the line between work and fun by turning a pediatrician’s office into a landscape of color that won’t be ignored and everyone is invited! The curved doors and round windows were designed to contrast the typical spatial configuration of the square plan.

The conceptual strength of this project lies upon the fragmentation of the various facility rooms, by the use of extreme colors, radical shapes and inspired openings to suggest the different uses.

The ‘apple tree’ project serves as a cheerful and stress-free environment for the prospect young visitors but also their parents, as no one is too old to swing.

Children are invited to act as protagonists in a play of interaction with meaningful volumetric elements, climbing walls, bright colors, flashing apples and moving lobsters! All together add up to a tactile experience of positive agony during the visit to the doctor! A wisdom bliss is shared with the little guests, quoting the notorious saying ‘An apple a day keeps the doctor away!’ visualized with the studiomateriality typographic way.

Enjoy and don’t forget to eat your apple!

Drawings

Facts & Credits
Project title  the apple tree
Typology  Workspace
Location  Koukaki, Athens, Greece
Area  64m2   
Status  Completed, December 2020
Design  studiomateriality
Lead designer  Miltos Kontogiannis
Design team  Serafeim Pappas, Iakovina Syrianou, Chrysi Koularmani
Text  Gaia Deligianni
Photography  Alina Lefa


Check out, also, “The den” a residential metamorphosis by Studiomateriality, here!


RELATED ARTICLES