BEETROOT IS THE RED DOT AGENCY OF THE YEAR 2011 !

For the first time ever, the “Red Dot Agency of the year” (www.red-dot.de) title is awarded to an agency which is not headquartered in Germany. One of the most celebrated visual communication awards on an international level, is going all the way to Greece, in 2011, courtesy of Beetroot Design Group.

In 2008 and 2009, the award was won by two of the most acclaimed agencies in Germany: Strichtpunkt (www.strichtpunkt-design.de) and KMS-TEAM ( www.kms-team.com) respectively. In 2010, with the Beetroot team within the audience of the award ceremony, it was BBDO Germany`s (www.bbdo.com ) turn to pick up the big title.

A year later, Beetroot, a studio founded in Thessaloniki (capital city of the Greek north) in 2000 by three friends, having grown to consist of eleven people, is the proud winner of this very important distinction.

The “Agency of the year” title is not something you apply for. It is up to the Red Dot jury, to decide and chose among the hundreds of competitors, coming from 40 different countries, on which one of them is the right candidate to receive this high distinction, and be awarded the Stylus trophy, handed down by the previous year`s winner.

It is a milestone in the true meaning of the term, for Greek design as a whole, since it reflects the potential of Beetroot`s creative might. And one has to keep in mind that it did not come out of the blue, nor is it an one-off moment. Among a considerably long list of awards, Beetroot has also won the titles of:
ED-Awards (www.europeandesign.org)
– Greek Agency of the years 2006, 2008 & 2010
EBGE – Greek Graphic Design & Illustration Awards (www.ebge.gr)

The 2011 Red Dot jury has also decided to award Beetroot Design Group for the following projects:
45th Dimitria Festival – Illustration – Red dot Best of the best
EBGE 2011 – Visual Identity – Red Dot
Photobiennale Thessaloniki – Sites Installation – Red Dot
KONVA – Packaging – Red Dot

On Friday, October 7th, Beetroot Design Group received the Stylus at a special award ceremony at Konzerthaus Berlin. During the same event Beetroot launched the exhibition titled “The Greek Monsters”, which is being hosted at the Alte Munze Berlin, unlit the 17th of October. Following that it will start a worldwide tour, stoping among others, at the cities of Basel, Singapore, Essen, Hong Kong, etc. It is clearly a project that will garner attention from the communication design community, as well as a wider audience, on an international level.

Be(a)ware of “The Greek Monsters”!

Beetroot red dot ceremony video from Beetroot Design Group on Vimeo.

Beetroot red dot ceremony video

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