Petit Jour design Mandipili in Paris, and reimagine a former fashion store as a compact confectionery workshop and boutique where architecture draws directly from the brand’s products. Madeleines inspire the curved geometry of the central display island, while a vivid pink-and-orange palette, reclaimed oak joinery, bronze-tinted mirrors, and a visible production space create a playful environment that merges making and retail within just 53 square metres.
Located at 89 Rue d’Aboukir in the heart of Paris’ Sentier district, the project transforms a former ready-to-wear shop into a compact workshop-boutique. Conceived by Petit Jour, the space is dedicated to the production and sale of chocolates, madeleines, cookies, and other artisanal sweets.
The project combines production and retail functions within a 53-square-metre space, creating an environment that reflects the brand’s identity while supporting its operational needs.
The design takes cues from Mandipili’s visual universe, beginning with the pink storefront, one of the brand’s signature colors.
This hue establishes the foundation of the interior palette and is complemented by a vibrant orange that enhances visibility from the street and introduces a playful atmosphere throughout the space.
A strong emphasis was placed on reuse and resource efficiency.
Existing materials were carefully retained and repurposed wherever possible, including solid oak elements recovered from the original shop fittings. These materials were integrated into the new custom joinery, forming benches, shelving, and other bespoke carpentry components that contribute warmth and continuity to the interior.
At the centre of the boutique, a tiled display island organizes the customer experience.
Its soft, rounded geometry references the distinctive form of the madeleine, one of the brand’s emblematic products, establishing a direct relationship between architecture and confectionery. The island is juxtaposed with a refrigerated display case clad in custom bronze-tinted mirrors, introducing reflections and material contrast within the compact space.
Towards the rear, a glazed partition separates the workshop from the retail area while maintaining visual transparency.
By keeping the production process visible, the design strengthens the connection between making and selling, allowing visitors to engage directly with the craftsmanship behind the products.
The result is a carefully curated environment where material reuse, brand identity, and spatial clarity converge to create a distinctive destination for both production and retail.
Facts & Credits
Project title: Mandipili
Project type: Interiors | Retail
Project location: Paris, France
Architecture: Petit Jour Architecture
Date of completion: 2025
Photography: Jean-Baptiste Thiriet