FREIZEIT ARTIST GROUP PRESENTS PARADISE WOW AT THE NON BERLIN ASIA CONTEMPORARY ART PLATFORM

Artist: FREIZEIT (Iva Kirova, Danielle Kourtesis, Nima Keshtkar, Ina Weise)

Exhibition title: Paradise WOW

Venue: NON Berlin Asia Contemporary Art Platform

Date: February 19, 2016 – February 26, 2016

Photography: Iva Kirova

 

Paradise WOW is a reflection on office design trends which promise to maximize productivity while minimizing the necessity of ever leaving the workplace. Using popular research-backed methods, Paradise WOW presents desk installations designed to help employees overcome human limitations.

 

Global corporations like Google, Lego and YouTube have spent significant sums of money on extreme office remodeling, with aspirational startups following suit. Such designs have turned cubical monotony into multi-dimensional dreamscapes. Step through the door and you are transported to a scenic retreat, colleagues are traversing the rock climbing wall, or hanging out in the grounded hot air balloon. In these all-in-one environments, work and leisure are seamlessly combined.

 

The escalation of office perks bolster the illusion of endless productivity and well-being while employees become completely immersed in the company’s lifestyle. The new work-leisure balance trend is trickling down to affect larger culture, transforming our expectations of what exactly work entails.

 

Paradise WOW’s desk installations attend to individual productivity and are assembled in an work-leisure circuit. The installation outlines a dystopian scenario in which productivity-centered trends are used to turn employees` personality and subjectivity into company`s assets.