When we were asked to design the project we and the owners discussed and we ended up that we wanted an intimate place, that exudes a friendly environment with a refined luxury in order to display the exhibits without being “tamped” by a dull background.
We had to design a place where jewelry has the main role in an abstracting setting.
Link means hoop, connect, unite.
The deconstruction of the word link gave us a big amount of line segments, vertically, horizontally and pairs of segments which are combined at an angle. The rapid and continuous repetition of the word and the effort of writing the word link with clasped letters, like a stroke of the pen, a constant zigzag was the element of inspiration in designing the space.
This is how a 30 sqm place was designed, the main element- symbol is the thin crooked line which is sometimes the base support of furniture and sometimes electricity metal links. The volume of furniture is in continuous contradistinction of full and empty, complementary and complete.
As entering the store from the right hand side is the main furniture where the jewelry are displayed and stored which is the parallelepiped section of the left side of the store that is missing from the wooden paneled walnut which is after the floor.
In this side through the gap section contacted as to be linked at the beginning parallelepiped tumor –furniture of the showcase of the jewelry shop come up going similar to a smaller tumor-furniture like being cut breakaway from the primary .
The thin steel zigzag lines are their basic support. Then the sharpen marble – level table (serviced ), rounded by a golden metal blade like a row precious stone , who wants to become jewelry come up.
Base of the table is again a set of steel thin broken lines coming metaphorically parallel in contradistinction with the lamp hanging above it. Further down like being set up a gold volume whose role is to host the fund comes up. In the opposite side and the same logic of the row stone there are two mirrors posted on the top and left part of the furniture-table display of the jewelry. In the back of jewelry shop a green volume is created from the same green marble, where is hung on.
The logo of the word link, is like a recess at a rock which wants metaphorically to transform into jewelry through link. Behind there are the facilities of the jewelry shop. All the other surfaces were covered with aggregates in neutral color. The whole scene comes alive with the presence of the painting – photograph by a known photographer .
DESIGN: MINAS KOSMIDIS (ARCHITECTURE IN CONCEPT)
PROJECT: « LINK » jewelry store concept
PLACE: Proxenou Koromila 41 -Thessaloniki – GREECE
AREA: 30 q.m
COMPLETION TIME: JULY 2013
LIGHTING DESIGN: MINAS KOSMIDIS (ARCHITECTURE IN CONCEPT)
GRAPHIC DESIGN: YANNIS TOKALATSIDIS
PHOTOSHOOTING: STUDIOVD : N.VAVDINOUDIS – CH.DIMITRIOU