A special kind of flower called Aster was the element that inspired the interior’s renovation concept of Clap Studio’s latest project, “Septiembre Clinic”. The main characteristic of these flowers is that they bloom in September and not in spring. The interior is transformed into a field of Aster flowers, both real and conceptual, used in different functions from product stands to tables.
This project starts when Nuria decides to open an aesthetic medicine clinic in the city of Valencia with a fresh, young and disruptive character. The aim was to create an aesthetic medicine clinic getting away from traditional imaginary and that would stand-out from its communication to its interior design and user experience.
The inspiration for the interior design comes from the month of September, which gives its name to the project, and from some very special flowers called Aster. The characteristic of these flowers is that they bloom in September and not in spring.
This act of blooming, apart from being a nice simile with what happens inside the clinic, was the concept for the design of the space.
Natural wooden stands accompanied by real and conceptual flowers represent a sinuous field of Aster flowers in bloom inside Septiembre Clinic.
The handcrafted and imperfect finishes lead us to an honest, relaxed and far from artifice space where naturalness is key.
Cream tones contrast with the desaturated blue of the brand and a sun that illuminates and gives energy to the space.
Inside Septiembre all the conceptual flowers are removable, being able to leave the whole of the grandstands empty so that more people can be accommodated if the space is used for product presentations or events. These stands that conceptualize the Aster flowers have different functions, they are product stands or tables for magazines, books or a customer drink.
“The aim of (September) is for the user to achieve calm and wellbeing. With this in mind, inside the treatment rooms we added curtains that cover the entire perimeter in a curved shape. These curtains hide all the visual noise typical of clinics and also blur the straight lines and sharp corners of the walls,” says Jordi Iranzo, Clap’s creative director.
These curved shapes and the soft texture of the curtains transport the user to the inside of their own bubble, to that ‘me time’, a state of calm and peace that is emphasized by the use of dim lighting on the walls and ceiling.
September Clinic is a young brand that is constantly playing between the bold and the restrained. In the same way, in the interior we look for a balance between natural materials in cream tones and industrial finishes with bold shades such as yellow or blue, characteristic of the brand.
Credits & Details
Project: Septiembre Clinic
Client: Septimebre Clinic, @septiembre.clinic
Design: Clap Studio, @weareclapstudio
Photography: Daniel Rueda, @drcuerda
Clap is a design studio founded in 2017 based in Valencia (Spain) but working worldwide. The young studio is focused on the design of experiences through interiors, product and artistic installations. The studio is formed by Jordi Iranzo and Àngela Montagud, creative director and technical architect respectively. The studio’s goal is to help both brands and institutions connect with their customers through unforgettable experiences. The studio’s philosophy is guided by three key words: simplicity, elegance and playfulness. Following these values, they have carried out projects in major cities such as Hong Kong, Sao Paulo, Barcelona and Minsk.
Awards & Nominations
2022 Nominee – Best Entertainment Venue of the Year – The Sea
2020 Una de las 100 agencias Españolas más creativas por FORBES España
2020 Winner – German Design Award – HER
2020 Nominee – German Design Award – Little Stories
2019 Longlist – Emerging Interior Designer of the Year by Dezeen Awards
2019 Longlist – Best Retail Interior by Dezeen Awards – HER
Winner – Best Multibrand Store of the Year by FRAME – Little Stories
Winner – Best Design Media by A’Design Awards – More with less
Longlist – Best Retail Interior by Dezeen Awards – Little Stories
Archilovers Best Project – Little Stories
Winner – Gandiablasco International Contest – FAN