Conceived as the home of a curator, El Departamento has designed HOFF’s new Marbella store as a seamless encounter between art and craftsmanship. This retail space, envisioned on a domestic scale, is defined by flowing curves, organic forms, warm hues, rich textures, and noble materials.
Following the design of HOFF’s Madrid store, El Departamento has scaled and evolved the concept to adapt it to the brand’s new location in La Cañada shopping center, Marbella. The creative team, led by Alberto Eltini and Marina Martín, together with HOFF’s innovative vision, reinforces its concept of retail as an experience that goes beyond commerce to become a spatial journey.
In this new 100m2 store, this philosophy is brought to life through a carefully curated aesthetic inspired by the Mediterranean and the Alicante-based footwear brand’s origins. The Marbella store retains the essence of the ‘artist’s home’ concept, adapted to its surroundings.
Noble materials, neutral tones, and organic shapes come together to create an interior design that exudes warmth and a strong sense of identity.
The space breathes an artistic yet welcoming atmosphere, where each piece of furniture is a sculptural, custom-made work of art. Neutral-toned stucco walls provide a textured, matte backdrop that integrates built-in shelving and stone storage units, reinforcing the space’s domestic scale. The floor, composed of small-format white tiles arranged irregularly and framed with clay joints, nods to traditional craftsmanship.
The ceiling, clad in oak wood panels, introduces a geometric rhythm that adds depth and height while housing minimalist, technical lighting.
At the center of the space, a curved green ceramic display serves a dual purpose: showcasing products and offering a comfortable seating area for trying on footwear.
At the back, HOFF’s backlit logo floats above the checkout counter, which is clad in the same ceramic material as the central display. Near the entrance, an oil painting enhances the feeling of stepping into a living art gallery, where every element is part of a carefully composed narrative.
Additionally, El Departamento has curated a meticulous selection of furniture and decorative objects to enrich the store’s storytelling. Organic-shaped vases, handcrafted pottery, and a variety of natural textures and materials complete the atmosphere of this artist’s home.
From the exterior, visitors are introduced to this warm universe through a wood mosaic facade, establishing a visual dialogue between the store’s interior and exterior.
HOFF’s new Marbella store materializes the evolution of El Departamento’s concept, taking the idea of an artistic, livable space one step further. With a refined selection of pieces, materials, and textures, the store becomes an ode to art, craftsmanship, and design, reaffirming the brand’s identity through meticulously considered interior design.
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About El Departamento
El Departamento is an experimental and daring studio, founded by Alberto Eltini and Marina Martín in early 2017 with the significant challenge of reevaluating the architecture and interior spaces within the historical context we live in. The studio’s ongoing research in its projects converges contemporary elements with experimentation. El Departamentoaims to build a bridge between strict and rational architecture through free thinking and anti-establishment aesthetics, with the goal of challenging established norms and proposing a new vision. Each project represents an internal revolution that questions everything done so far, under the conscious premise that one cannot reinvent the wheel every day, but it’s worth trying.
About HOFF
HOFF is a contemporary sneaker brand founded in 2017 by Francisco Marchena, built on the belief that every step is an opportunity to create, discover, and express oneself. The brand blends timeless design with unique versatility, striking the perfect balance between casual and sophisticated. Renowned for its creativity, attention to detail, and distinctive mastery of color, HOFF transforms everyday journeys into experiences filled with style and purpose. Inspired by movement, curiosity, and self-expression, the brand designs sneakers that celebrate authenticity and passion, resonating with those who seek to make their mark with every step.
With over a million pairs sold and an international expansion that includes store openings in cities like London, Paris, and Antwerp, HOFF continues to broaden its global presence, solidifying itself as a key player in the competitive fashion landscape. The brand remains committed to creating unique pieces that inspire individuals to leave their mark through a personal and authentic sense of style.
Facts & Credits
Project title HOFF Flagship Store
Typology Retail store
Location La Cañada Shopping | Ojén Street | 29600 Marbella
Studio El Departamento
Architecture & Interior Design Alberto Eltini & Marina Martín
Area 100 m2
Art Direction El Departamento
Photography Miguel Fernández-Galiano
Text provided by the architects
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