Bllend was commissioned for the overall design and corporate branding of a brand new company in Cosmetology and spa, which was established to fill the market offering exclusive service with 4 new branches allover Greece.
The featured project refers to one of the branches in Kiprou street, Glifada Athens Greece, extending over three floors of 550 sq meters. The design stemmed from the brand’s deliverable to create a contemporary space that invests on cutting edge technologies while offering at the same time classic treatments based on herbal and medicinal therapies. The resulting proposal was to create a dynamic space that emits the austerity of scientific labs while adding familiar connotations of warm classic interiors.
The inspiration for the design concept of the ground reception area came from zen philosophy and the dyadic nature of cosmos. Demonstrating two opposite halves, it combines white lavaplaster-hinting clinical white and scientific reason- with chocolate brown which comes from the classic brown palette and brings culinary and tasteful connotations of human desires. Linear design interchanged with Polylines is accentuated by LED strips, breaking solid geometry and bringing innovation and originality to the foreground.
The upper level acknowledging the need for many individual treatment rooms had to feel as spacious and private as possible. Allocated for the technologically supported treatments, the design borrows the warmth of classic wood paneling in chocolate brown and a delicious color palette in biscuit brown, pastry white and Chantilly. Metallic accents in gold and copper enhance the classic ambience while the linear lighting in hallways assists way finding with reference to medical labs.
Most of the furniture items were custom designed and manufactured to enhance the feeling of originality and avoid uniformity with popular commercial spaces. The lower level has been allocated for the hammam, sauna, steam rooms and changing lockers. It also offers a quick access to a central spot for nail and specialty limb treatments, while the journey is completed with the private rooms designed with fiber optics offering spa remedies and herbal treatments. The same warm palette is combined with more sheer and glossy finishes while the sharp geometry implies a more clinical ambience. The result is a lab that reflects the spirit of minimalism immersed in warm and familiar luxury
Project: Vivify_The Beauty Lab
Design and Environmental Branding: BllendDesignOffice
Photography and 360 video: George Fakaros
Name and Logo: BusyBuilding